The show flat is the only unit a buyer can touch before signing. We treat it as a commercial investment measured in sales velocity and asking price, not as decoration.
The show flat isn't the best-decorated home in the building: it's a sales tool that should be measured in sales velocity and price premium, just like any other developer investment.
We're one of the few studios that combines render, interior design and execution under one team, avoiding the usual gap between what's promised in pre-launch marketing and what's actually built in the model unit.
The show flat should reflect the unit that will sell the most, not the largest penthouse, which rarely represents the development's average ticket.
We prefer a unit with good orientation so photography and sales visits don't depend on forced artificial lighting.
It must be reachable without crossing active work zones, with its own access that's presentable from day one of marketing.
When the show flat and sales gallery are in different buildings, we design both with the same material language for a consistent experience.
We design the sequence of rooms with the developer's sales team so every point of the tour addresses a sales objection.
A dual lighting scheme: one calculated for the photo and video shoot, and another for live visits, which don't always coincide.
In small units we use furniture at a slightly reduced scale so rooms feel more spacious without misrepresenting the measurements.
A physical materials book with the real customisation options available, coordinated with the off-plan finish customisation service.
We specify furniture of sufficient quality to resell or reuse in the last unit sold, rather than discarding it once marketing closes.
The project considers from the outset how and when the show flat is dismantled, avoiding last-minute decisions that damage sellable finishes.
When the show flat is sold at the end of the sales period, we adjust the project so the furniture can pass directly to the buyer if they want it.
On long developments, we review finish trends midway through sales so the show flat doesn't feel dated against the competition.
Fees for the show flat and sales gallery project. Furnishing is quoted separately according to finish level.
| Service | Indicative range |
|---|---|
| Market positioning consultancy | €150–€400/hour |
| Show flat project (design and execution) | €25,000–€70,000 |
| Sales gallery and finish sample book | €8,000–€25,000 |
| Photorealistic render for pre-launch marketing | €1,500–€6,000 |
Real. Renders are used before construction; the physical show flat should be photographed and visited with actual installed furniture, not simulated.
By cross-referencing unit absorption speed and average closing price before and after the show flat opens, against comparable developments without one.
Yes, it's common to build it in a module or the sales gallery while the building is still under construction, using renders consistent with the interior design project.
It's planned from the project stage: it can be sold with the unit, reused elsewhere, or resold separately, as agreed with the developer.
Yes, and we recommend it use the same material language as the show flat for a consistent sales experience.
Between 6 and 10 weeks from approved project, depending on furniture availability and access to the unit.
Send us the floor plan of the candidate unit and your marketing schedule. In our first meeting we'll assess which show flat format gives the best return for your budget.
Same team, same site supervision and the same standards in every destination.